“iHeartMedia is transforming the podcast industry with its innovative and enlightening content,” said Brendan Monaghan, CEO of Panoply Media. “2019 is going to be a huge year for us, rolling out dozens of new shows, and after much examination, we are delighted to have selected Megaphone as our key enterprise and infrastructure partner for a slate of our biggest hits as we continue our extraordinary podcast growth." "Podcasting has emerged as our newest and fastest growing audio platform, with incredible audience engagement,” said Conal Byrne, President of the iHeartPodcast Network. Megaphone will also aid in streamlining operations and aligning iHeartMedia’s teams across the country. ![]() IHeartMedia will have access to Megaphone’s full suite of best-in-class tools for publishing, dynamic ad insertion, ad operations, campaign management, reporting, and analytics to help manage its podcast business. Megaphone will distribute iHeartPodcast hits like Happy Face, Ridiculous History, The Herd with Colin Cowherd, How to Money, The Daily Zeitgest, and Whine Down with Jenna Kramer, as well as Unobscured, The End of the World with Josh Clark, iHeartRadio Presents: Inside The Studio, and The Ron Burgundy Podcast, one of the most anticipated launches of 2019. 1 commercial podcast publisher globally, has selected Panoply’s Megaphone platform to distribute select podcasts across its iHeartPodcast Network. New York, NY (January 14, 2019) - Panoply Media announced today that iHeartMedia, the No. Joel Withrow, Panoply's director of product, said the company is also looking to give advertisers live access to a progress report on their podcast campaigns and that this feature could be rolled out in the second quarter of this year.Panoply Media Welcomes Audio Leader iHeartMedia to its Megaphone Platform "At some point we'll be able to project out demographics and target out those podcasts against specific demographics," he added. "We will be able to bundle like podcasts with like audiences to go scale against those like audiences," explained Matt Turck, chief revenue officer at Panoply. ![]() Podcast ads are currently sold based on download totals, but this is an imperfect metric because not all users who download a programme will always watch it. On top of its ad insertion capabilities, Megaphone is also being promoted as a means of improving data measurement for clients. Its so-called dynamic inserted ads will also allow advertisers to place new ads in back episodes.Īs well as including its current partners, Panoply is also licensing the platform to Gimlet Media and is reported to be in discussions about offering the same for other podcast operators. Megaphone is supposed to help advertisers get round the problem whereby ads served in older podcasts may no longer be relevant when viewed months or years after their first insertion, Advertising Age reported.īy allowing for one-click insertion of ads into podcasts, Panoply expects advertisers will be able to serve more relevant and up-to-date ads. Panoply, which is owned by digital publisher Slate Group, has developed an ad insertion technology called Megaphone that will be made available to all its partner companies, including the Wall Street Journal and the Huffington Post. NEW YORK: Podcast advertising is a small, but growing, market and now podcast network Panoply is launching a new platform that says will improve ad targeting and measurement.
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